A brand new campaigning website powered by flexible page building tools with great SEO.
“The whole experience of working with Sereno has been exceptional with all of our technical and creative needs met with within an agreed development framework. Highly professional and experts in creating websites based on exacting specifications. They are a highly experienced team guiding us every step of the way. They care about quality and customer experience. They are a talented team and really good to work with. I would highly recommend Sereno and so glad we chose them.”
Jane Jutsum, Director of Business Development
Solace Women’s Aid
Solace Women’s Aid offers free advice and support to women and children in London to build safe and strong lives. Solace needed a complete rebuild of their previous site that had become outdated and hard to use. Sereno was delighted to embark on co-designing their new site.
We carried out a thorough review of organisational objectives. A clear structure and navigation to enable easy to access to information for service users was vital. Campaigning and resources for allied professionals were also key wins, along with streamlined content management and page building tools for site editors.
Sereno worked with the team at Solace to understand the different groups and audiences the site needed to reach. We built user profiles and journeys, and we developed Key Performance Indicators (KPIs) to provide ongoing benchmarking.
The new site reflects the values, reach and vitally important work of the organisation. Site editors have found the move to WordPress from Drupal has simplified site maintenance.
Highlights
- flexible page builder tools
- jobs and volunteering sections
- events and news
- principle of ‘low-maintenance’ baked in – making best use of staff time
- planned “Continuous Improvement” process allows the site to learn from ongoing stats and user research
- training to editor team
- search engine optimisation (SEO) process to boost visits
- support and hosting package with Sereno